What I do
Charity Direct Mail Appeals
Writing Charity fundraising and marketing collateral is a niche skill. Writing from the heart, to provoke key emotional states, convey the true facts and stats whilst crafting a clear, tangible and urgent call to action takes experience, compassion and a knowledge of the charity sector, not to mention the public chatter.
I will help your charity develop concepts, write the content and direct the creative strategy until print deadline, working closely with you and your designers to achieve maximum return and impact according to your brief.
Building websites like this!
If you like what you see at awwcopywriting.com, let me know and I can build you one too!
To see some other examples of websites I've built and written the copy for, see my Portfolio and select from the drop down list.
Writing Easy Read materials is all about making complex information easier to understand. Accessible leaflets, posters and jargon-free documents mean that people with a learning disability can understand and engage with information.
Easy Read documents have information with simple words, pictures and layouts, zero jargon and complicated terminology.
Writers love blogs. And they can be crucial to your cause. They can enhance your website's SEO which means you'll get your ideal website visitors, and you'll keep them. By publishing shareable content consistently, you'll maximise your optimisation.
Email / Newsletter Copy
Email is one of the most profitable marketing channels. It gives you the power to tailor how you communicate with your different audiences. Without email campaigns, you’re missing a trick. (Your chance to build supporter or customer loyalty.)
Invest in your website and its copy. That's all I can say.
I can help you establish your organisation's unique voice online and advise how you can integrate this tone and personality across your brand. Whether it's launching a new website or updating your content to improve your site’s SEO and conversion power. It all starts with the right words.
Social Media Copy
Social media done right has the power to attract, drive to your website, and stimulate engagement with your brand. But it gobbles up lots of time.
I can help you get your days back and you won't have to give up the potential social media power that connects you with new supporters or customers.
Proofreading and Editing
I offer businesses, charities, publishing houses and independent authors, a comprehensive proofreading and copy editing service for the following:
- web copy and e-marketing materials
- case studies
- tone of voice development
- press releases
- blogging and social media
- booklets, brochures and marketing material
- fiction and non-fiction books
- annual reports
- training manuals and procedures
- easy read publications.
I am a fully trained journalist with an eye for detail.
(Needless to say, all files and content will be treated confidentially and no work will be subcontracted or passed to a third party.)